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Managerial Economics and Strategy, Global Edition -

Managerial Economics and Strategy, Global Edition

By Jeffrey Perloff, James Brander

Paperback

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For courses in Managerial Economics. A Problem-based Approach that Uses Modern Theories and Real-world Examples Managerial Economics and Strategy uses real- world issues and examples to illustrate how economic principles impact business decisions. Emphases on agency and contract theory, managerial behavioral economics, game theory, and pricing are especially valuable to future managers. In-text examples and boxed mini -cases use actual data to illustrate the use of basic economic models, while Q&As pose important managerial or economic problems and demonstrate a step-by-step approach to solving them. The 2nd Edition has been fully revised and updated to reflect new supply-and-demand curves and include discussions of corporate social responsibility, opportunistic behaviour, and innovation. It also features new learning objectives, examples, end-of-chapter questions, and spreadsheet exercises.

Product code: 9781292159140

ISBN 9781292159140
No. Of Pages 704
Publisher Pearson Education Limited
Edition 2nd edition
Dimensions (HxWxD in mm) H254xW206xS22