Market Mediations - pr_262459

Market Mediations

Semiotic Investigations on Consumers, Objects and Brands

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Market Mediations offers a fresh way to look at consumption practices, design and branding issues through analysis based on the French and European intellectual tradition. To account for this vast system of objects and brands, the book draws on the generative trajectory of meaning stemming from the structural semiotics of Greimas obedience.

Product code: 9781137509963

ISBN 9781137509963
Dimensions (HxWxD in mm) H216xW140
No. Of Pages 250
Publisher Palgrave Macmillan
Market Mediations offers a fresh way to look at consumption practices, design and branding issues through analysis based on the French and European intellectual tradition. To account for this vast system of objects and brands, the book draws on the generative trajectory of meaning stemming from the structural semiotics of Greimas obedience.