Marketing Communications - pr_307598

Marketing Communications

touchpoints, sharing and disruption

By Chris Fill, Sarah Turnbull

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The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields. The 8th Edition, which contains two new chapters, reflects the changing and disruptive world of marketing communications. Throughout the text the impact of digital media and its ability to influence audience, client, and agency experiences, is considered. Each chapter has been extensively revised, with new examples, the latest theoretical insights, and suggested reading materials. Each of the 22 chapters also has a new case study, drawn from brands and agencies from around the world.

Product code: 9781292234977

ISBN 9781292234977
Dimensions (HxWxD in mm) H265xW195xS30
No. Of Pages 816
Publisher Pearson Education Limited
Edition 8th edition