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Marketing for Hospitality and Tourism, Global Edition -

Marketing for Hospitality and Tourism, Global Edition

By Philip Kotler, John Bowen, James Makens, Seyhmus Baloglu

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For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 7th Edition is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-colour book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The 7th Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities.

Product code: 9781292156156

ISBN 9781292156156
Dimensions (HxWxD in mm) H273xW216xS24
Publisher Pearson Education Limited
No. Of Pages 688
Edition 7th edition