Marketing For Leisure And Tourism - pr_37529

Marketing For Leisure And Tourism

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This text gives an underpinning of marketing theory, illustrated with examples and case studies drawn from a wide range of leisure organizations and activities. Tourism is dealt with as an integral part of the leisure market rather than a separate phenomenon. Coverage is given to the need for public and voluntary organizations to become more marketing-orientated, as well as designing and delivering service quality.

Product code: 9780131509887

ISBN 9780131509887
Publisher Pearson Education (US)
No. Of Pages 344
Dimensions (HxWxD in mm) H234xW172xS21
This text gives an underpinning of marketing theory, illustrated with examples and case studies drawn from a wide range of leisure organizations and activities. Tourism is dealt with as an integral part of the leisure market rather than a separate phenomenon.