This text gives an underpinning of marketing theory, illustrated with examples and case studies drawn from a wide range of leisure organizations and activities. Tourism is dealt with as an integral part of the leisure market rather than a separate phenomenon. Coverage is given to the need for public and voluntary organizations to become more marketing-orientated, as well as designing and delivering service quality.
Product code: 9780131509887
| ISBN |
9780131509887 |
| Publisher |
Pearson Education (US) |
| No. Of Pages |
344 |
| Dimensions (HxWxD in mm) |
H234xW172xS21 |