Marketing for Tourism and Hospitality -

Marketing for Tourism and Hospitality

Collaboration, Technology and Experiences

By Alan Fyall, Patrick Legoherel, Isabelle Frochot, Youcheng Wang

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The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing. This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes.

Product code: 9781138121294

ISBN 9781138121294
Publisher Taylor & Francis Ltd
No. Of Pages 594
Dimensions (HxWxD in mm) H246xW189