MBA Marketing - pr_36460

MBA Marketing

By Malcolm McDonald, Ailsa Kolsaker

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This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. Assuming no prior knowledge, this text covers the basics before quickly moving on to explore more advanced issues and concepts. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text.

Product code: 9781137300294

ISBN 9781137300294
Publisher Macmillan Education UK
No. Of Pages 544
Dimensions (HxWxD in mm) H234xW156
Series MBA Series
This book covers all of the core topics in marketing and is written and designed specifically for the needs of MBA students. It is strongly grounded in theory and linked to best practice, and is the ideal MBA course text.