Myths of Branding -

Myths of Branding

A Brand is Just a Logo, and Other Popular Misconceptions

By Simon Bailey, Andy Milligan

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A brand is just a logo - everyone knows that, don't they? After all, it's not as though a good brand can save a bad business, and besides, the digital revolution is making branding irrelevant... Myths of Branding, written by renowned branding experts Andy Milligan and Simon Bailey, explores the huge number of misguided, mistaken and blatantly false myths that abound in the branding arena. From the belief that developing brands is nothing more than fiddling with logos, to the perception that it's a 'soft' area of marketing that doesn't go beyond visual identity - these myths are all surprisingly entrenched, yet could not be further from the truth. Myths of Branding takes the most up-to-date research and evidence to debunk these popular misconceptions, and replaces them with the reality of what it's really like to work in the world of branding. Jam-packed with entertaining anecdotes and useful information that practitioners can learn from, it guarantees a deeper, sharper understanding of the realities of branding and brand management.

Product code: 9780749483098

ISBN 9780749483098
Dimensions (HxWxD in mm) H234xW156xS16
On Sale Date 03/01/2019
Series Business Myths
No. Of Pages 256
Publisher Kogan Page Ltd
Debunk the most pervasive myths about the world of branding, with this expert overview that separates the facts from the falsehoods.