New Online Retailing - pr_32620

New Online Retailing

Innovation and Transformation

By Gerrit Heinemann, Christoph Schwarzl



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The authors describe in detail what makes today's online retailing different and provide 8 central success factors for the new generation of Internet sales. Based on internationally recognized best practices, it becomes obvious what makes online retailers successful. The authors pull together "lessons learned" from the last 10 years, and give readers a tour of the future of online selling.

Product code: 9783834923233

ISBN 9783834923233
Dimensions H244xW170xS17
No. of pages 261
Publisher Springer Fachmedien Wiesbaden
Edition 2010 ed.