Obliquity -


Why our goals are best achieved indirectly



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If you want to go in one direction, the best route may involve going in another. This is the concept of 'obliquity': paradoxical as it sounds, many goals are more likely to be achieved when pursued indirectly. Whether overcoming geographical obstacles, winning decisive battles or meeting sales targets, history shows that oblique approaches are the most successful, especially in difficult terrain. Pre-eminent economist John Kay applies his provocative, universal theory to everything from international business to town planning and from football to managing forest fires. He shows why the most profitable companies are not always the most profit-oriented; why the richest men and women are not the most materialistic; and why the happiest people are not necessarily those who focus on happiness.

Product code: 9781846682896

ISBN 9781846682896
Dimensions (HxWxD in mm) H196xW128xS14
No. Of Pages 224
Publisher Profile Books Ltd
Edition Main
OBLIQUITY. 1. The general idea that many problems are best tackled indirectly. 2. An original, widely-applicable concept from one of the world's foremost economists.

Obliquity will be The Tipping Point for the new decade