Optimizing Digital Strategy -

Optimizing Digital Strategy

How to Make Informed, Tactical Decisions that Deliver Growth

By Christopher Bones, James Hammersley, Nick Shaw



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Optimizing Digital Strategy explores the choices facing organizations in the rapidly changing world of technology-enabled business. From performance marketing through to personalization, on-demand retailing and AI, this book maps out commercial and customer-focused challenges and explains how leaders can get the most out of their digital strategies. Rather than rushing headlong into adopting the latest digital platforms, tools and technologies, the book challenges leaders to step back from the demands for constant investment in new technology and drive better returns from existing assets. Presenting a sustainable model of e-commerce that is appropriate to any individual organization's needs, Optimizing Digital Strategy addresses the repetitive dilemma between even more investment in technology and the need to improve margins and grow revenue. Illustrated by the authors' own digital work for global brands such as The Economist, Sky, O2, Regus, the Financial Times, Lidl and L.K.Bennett, this book shows how to balance the need to remain competitive, fully deliver customer expectations, and put resources behind investments that will deliver the best return.

Product code: 9780749487812

ISBN 9780749487812
Dimensions (HxWxD in mm) H240xW264xS22
On Sale Date 03/12/2018
No. Of Pages 248
Publisher Kogan Page Ltd
Understand the choices facing leaders in the fast-changing world of technology-enabled business and discover how to resource the investments that are guaranteed to deliver growth.