Presumptive Design - pr_305499

Presumptive Design

Design Provocations for Innovation

By Leo Frishberg, Charles Lambdin

Paperback

$117.10

Or 4 payments of $29.28 with

delivery message Free delivery for orders over $49.99

Add to Wish List
Delivered in 10 - 14 days
Available for Click and Collect
Everything you know about the future is wrong. Presumptive Design: Design Provocations for Innovation is for people "inventing" the future: future products, services, companies, strategies and policies. It introduces a design-research method that shortens time to insights from months to days. Presumptive Design is a fundamentally agile approach to identifying your audiences' key needs. Offering rapidly crafted artifacts, your teams collaborate with your customers to identify preferred and profitable elements of your desired outcome. Presumptive Design focuses on your users' problem space, informing your business strategy, your project's early stage definition, and your innovation pipeline. Comprising discussions of design theory with case studies and how-to's, the book offers business leadership, management and innovators the benefits of design thinking and user experience in the context of early stage problem definition. Presumptive Design is an advanced technique and quick to use: within days of reading this book, your research and design teams can apply the approach to capture a risk-reduced view of your future.

Product code: 9780128030868

ISBN 9780128030868
Dimensions (HxWxD in mm) H235xW191
No. Of Pages 448
Publisher Elsevier Science & Technology