Product Management: Mastering the Product Role - pr_247863

Product Management: Mastering the Product Role

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In a new series, Asomi Ithia provides a straight-talking approach to the range of activities required to create, deliver and manage products. In Mastering the Product Role, Asomi describes the various functions of product management, and outlines its uses in different organisational contexts. He provides guidance for being an effective product person, developing your talent, working with stakeholders and making product management work in mid-to-large organisations. The book also covers thoughts on the future of product management and provides tools for professionals working on product initiatives. With its friendly and personable tone, content is brought to life with references, diagrams, illustrations, examples, case studies and quotes from over 50 interviews.

Product code: 9781789018769

ISBN 9781789018769
Dimensions (HxWxD in mm) H216xW138
No. Of Pages 136
Publisher Troubador Publishing
In a new series, Asomi Ithia provides a straight-talking approach to the range of activities required to create, deliver and manage products. In Mastering the Product Role, Asomi describes the various functions of product management, and outlines its uses in different organisational contexts.