Public Relations For Dummies - pr_101882

Public Relations For Dummies

By Eric Yaverbaum, Robert W. Bly, Ilise Benun

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Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothing beats good word of mouth. Want to get customers talking? This friendly guide combines the best practical tools with insight and flair to provide guidance on every aspect of PR, so you can launch a full-throttle campaign that'll generate buzz -- and build your bottom line. Discover how to * Map a winning PR strategy * Grab attention with press releases, interviews, and events * Cultivate good media relations * Get print, TV, radio, and Internet coverage * Manage a PR crisis

Product code: 9780471772729

ISBN 9780471772729
Dimensions (HxWxD in mm) H240xW192xS22
No. Of Pages 384
Publisher John Wiley & Sons Inc
Edition 2nd Edition
This 2nd Edition recasts much of the information from Public Relations Kit For Dummies and updates it to use as part of this all-in-one guide to PR. The book features more than 25 percent new material and includes extensive new information on Web-based PR, including the use of text messaging, podcasts, and blogs.