Read This! - pr_17694

Read This!

Business writing that works



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Go on, admit it: most of the business documents that cross your desk really test your patience. If you're brave enough, you'll skim through them in an attempt to capture the key points. More often than not, you'll find them or throw them into the bin. That's because most business writing is long, complex and takes forever to get to the point. This is self-defeating as the available reading time is often only a few minutes or less. In this book, you'll learn to: Grab and sustain your reader's attention Produce a user friendly layout Draw attention to key passages It's a fundamental set of techniques that you'll be able to apply to all kinds of business writing - letters, e-mails, reports, memos, websites, business plans, forms, sign boards and even graphs. Read This! Will demolish many of the enduring myths that many of us hold dear about business writing - for example, that Times New Roman is the best font, that you must always start a letter with Thank you, or that a report must always have a conclusion at the end.

Product code: 9780273656500

ISBN 9780273656500
Dimensions H234xW189xS10
No. of pages 192
Publisher Pearson Education Limited
Information overload. Everyone has too much to read. So, what's going to make people read what you write? Simple, clear, commanding writing - that's what. Here's how.