Services Marketing - pr_17693

Services Marketing

Managing the Service Value Chain



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The first European Services Marketing text that looks at the importance of the Service Value Chain in improving both customer value and bottom line performance.

Product code: 9780273681571

ISBN 9780273681571
Dimensions H248xW188xS27
No. of pages 504
Publisher Pearson Education Limited
Provides an argument that all service management efforts are aimed to enhance value in order to improve the bottom line. Written from a European perspective, this book demonstrates that through strategic orientation and innovation, the firm and shareholder will reap the benefits.