Small Giants -

Small Giants

Companies That Choose to be Great Instead of Big

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It's widely accepted in business that great companies grow their revenues and profits year after year - but bigger is not necessarily better. In Small Giants, journalist Bo Burlingham takes us deep inside fourteen remarkable privately held companies, from a brewery to a record label, that chose a different path to success. These organizations quietly rejected the pressure of endless growth, deciding to focus more on satisfying business goals - being the best at what they do, creating a stimulating place to work, providing perfect customer service and making important contributions to their communities. But what are the magic ingredients that make these companies unique? Why and how does their approach work in such widely varying industries? And what lessons can we learn from them? A fresh, inspirational guide to business strategy, Small Giants will help any entrepeneur consider new directions to make their company great.

Product code: 9780141031491

ISBN 9780141031491
No. Of Pages 272
Dimensions (HxWxD in mm) H198xW129xS16
Publisher Penguin Books Ltd
It's widely accepted in business that great companies grow their revenues and profits year after year - but bigger is not necessarily better. This book looks at a range of 14 private companies, from a brewery to a record label, that chose a different path to success. It helps an entrepreneur consider new directions to make their company great.