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Social Marketing - International Student Edition -

Social Marketing - International Student Edition

Behavior Change for Social Good

By Nancy R. Lee, Philip Kotler



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Bestselling authors Nancy R. Lee and Philip Kotler guide students and practitioners through each stage of the social marketing campaign process with their 10 Step Strategic Social Marketing Planning Model. The sixth edition includes expanded coverage of social media, 27 new case studies and dozens of new examples related to today's most pressing social problems, including climate change, youth suicide, the opioid epidemic and more.

Product code: 9781544371863

ISBN 9781544371863
Dimensions (HxWxD in mm) H231xW187
Publisher SAGE Publications Inc
Edition 6th Revised edition
Guiding the reader through designing and implementing memorable social marketing campaigns, this text presents a proven 10-step strategic marketing plan.