Start-Up - pr_36454

Start-Up

A Practice Based Guide For New Venture Creation

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Start-Up is ideal for anyone looking to start a business - whether you are a student or a professional preparing to launch your own business or social enterprise. It covers the crucial business processes you need to consider when starting a new venture, and contains inspirational and educational cases of successful start-ups by young people from across the globe, including the UK, the US, Hong Kong and Romania. Drawing on the author's extensive practical experience, this book is a unique and invaluable guide to the world of start-ups. Key features: * Assumes no prior knowledge and covers essential finance skills. * Firmly based in practice with detailed advice on carrying out market and industry research. * Features an extensive range of international case studies and examples of start-ups. This concise and lively book is the perfect resource for students and entrepreneurs alike.

Product code: 9781137425836

ISBN 9781137425836
Publisher Macmillan Education UK
Dimensions (HxWxD in mm) H156xW156
Edition 1st ed. 2015
No. Of Pages 436
Start-Up is ideal for anyone looking to start a business - whether you are a student or a professional preparing to launch your own business or social enterprise.