Strategic Management -

Strategic Management

The Challenge of Creating Value

By Peter FitzRoy, James M. Hulbert, Timothy O'Shannassy

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Strategy is often the capstone class in a business education - dealing with the big questions of what companies decide to do - innovate, diversify, acquire or even to employ a range of these strategies. Benefitting from an international author team, the latest edition of this textbook stands out in its global perspective. With an emphasis on value creation, integration of financial considerations alongside coverage of areas that are often missed in competitor texts, such as financial implications for strategy, corporate governance and business ethics. The book also integrates a wide range of in-depth case studies, including Siemens AG, Intel, the Volkswagen Group, PerkinElmer and the Tata Group. Supplemented by a wide range of cutting edge online case studies and other internet resources, this text will provide students and their instructors with everything they need to succeed in this tough environment.

Product code: 9781138849242

ISBN 9781138849242
Dimensions (HxWxD in mm) H246xW189
No. Of Pages 518
Publisher Taylor & Francis Ltd
Edition 3rd New edition