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Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition -

Strategic Management and Business Policy: Globalization, Innovation and Sustainability, Global Edition

By Thomas Wheelen, J. Hunger, Alan Hoffman, Charles Bamford

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For courses in Strategic Management and Business Policy. Picking up where the popular previous editions left off, Strategic Management and Business Policy: Globalization, Innovation and Sustainability, 15th Edition further sharpens and modernises this classic text's approach to teaching strategy with an emphasis on globalisation, innovation, and sustainability. Throughout, the authors equip students with the strategic concepts they will need to know as they face the issues that all organisations must build upon to push their businesses forward. In this edition, Alan Hoffman and Chuck Bamford bring a fresh perspective to this extraordinarily well -researched and practically crafted lesson. Also included is a new chapter on Global Strategy, along with new vignettes and comprehensive, real-world case studies.

Product code: 9781292215488

ISBN 9781292215488
Publisher Pearson Education Limited
No. Of Pages 848
Edition 15th edition
Dimensions (HxWxD in mm) H251xW203xS28