ISE Strategic Management of Technological Innovation - pr_268906

ISE Strategic Management of Technological Innovation



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Melissa Schillings Strategic Management of Technological Innovation, is the world leading innovation strategy text, written with the needs of both business students and engineering students. It approaches the subject of innovation management as a strategic process, progressing from assessing the competitive dynamics of a situation to strategy formulation, to strategy implementation. While the book emphasises practical applications and examples, it also provides systemic coverage of the existing research, and footnotes to guide further reading. The new edition is designed to be a primary text for courses in strategic management and innovation, and new product development.

Product code: 9781260565799

ISBN 9781260565799
No. Of Pages 736
Publisher McGraw-Hill Education
Edition 6th edition