The Devil's Advocate -

The Devil's Advocate

100 Business Rules You Must Break



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Welcome to the future of business thinking. It dares to confront everything you thought was true. It'll challenge the so-called rules, dispute the perceived wisdom and turn that traditional, tired business advice completely on its head. Meet The Devil's Advocate. And whether you're new to business, an experienced senior executive or a budding entrepreneur, this fast and focused, clever little book, packed with empowering business advice and sharp insights, will help you carve a smart-thinking strategy for business success.

Product code: 9780273779490

ISBN 9780273779490
Dimensions (HxWxD in mm) H199xW131xS16
No. Of Pages 248
Publisher Pearson Education Limited
These are the rules of business that demand to be broken, the ones where the perceived wisdom may no longer be the right way, and a new direction is a more reliable route to success. 100 popular business conventions are profiled, challenged and proven false before a fresh and approach given.