Iconist - pr_402113


The Art and Science of Standing Out



delivery message Free delivery for orders over $49.99

Add to Wish List
Delivered in 10 - 14 days
Available for Click and Collect
Winner of the 2019 O.W.L. Outstanding Works of Literature Award Why do we immediately recognize art by Van Gogh and Warhol? What does Beethoven share with Rage Against the Machine and Madonna? What makes us remember the words of Churchill and King (and Domino's Pizza, for that matter)? With the rise of digital media and advertising, a constant barrage of information makes it nearly impossible to be seen and heard. In The Iconist, branding and design strategist Jamie Mustard shows you how individuals, organizations, and brands can break through the noise. The secret to standing out lies in creating content that the desired audience will "lock" onto and remember with little effort-simple, bold ideas that can be immediately understood. The Iconist reveals a set of primal laws in human society that explain why some things stand out and endure in the mind, while others are rejected. Blending relevant examples from history and pop culture with cutting-edge psychology, Mustard explores why certain things stick and others fade from memory-and gives you an owner's manual to make any idea, product, or service stand out and be remembered. Forget relying on luck or trial-and-error: Mastering this process will enable you, no matter your field or endeavor, to confidently craft messages that resonate with your target audience through simple, fool-proof methods. For businesses, marketers, teachers, advertisers, artists-from thought leaders to anyone trying to write a resume-The Iconist shows how to grab and hold attention. Fair warning, though: This book will change the way you view your audience . . . and the entire world around you.

Product code: 9781948836418

ISBN 9781948836418
Dimensions (HxWxD in mm) H210xW140
No. Of Pages 272
Publisher BenBella Books
On Sale Date 01/10/2019
Through pop culture and historical narratives, branding expert and TED speaker Jamie Mustard explains why certain things stand out, stick and endure in the mind-and why others do not.