The Mind Of The Strategist: The Art of Japanese Business -

The Mind Of The Strategist: The Art of Japanese Business



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This book, full of actual examples, aims to bring to life all of the dynamic, subtlety, and variety of business strategy as it is practiced in the real world and in real companies. The author does not purport to be "inventing" strategy in this book or to be revealing the "secrets" of Japanese business and strategic planning. Rather, he is exploring with the reader the ways in which the strategist must think, the key principles and thought patterns that real-world strategists have used to move their companies forward in Japan and throughout the world. He explores the relationship of the "Strategic Triangle" formed by the company, the customer, and the competition and shows how these factors must be the basis for all strategic thinking and planning.

Product code: 9780070479043

ISBN 9780070479043
Dimensions (HxWxD in mm) H201xW137xS25
No. Of Pages 304
Publisher McGraw-Hill Education - Europe
An account of global business domination that reveals the thinking processes and planning techniques of prominent companies, showing why they work, and how any company can benefit from them. This book uses case studies of strategic thinking in action.