The Personal MBA - pr_179504
The Personal MBA - pr_180122

The Personal MBA

A World-Class Business Education in a Single Volume

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From the basics of products, sales & marketing and finance to the nuances of human psychology, teamwork and creating systems, this book distils what you need to know to take on the MBA graduates and win. It teaches simple mental models for every subject that's key to commercial success.

Product code: 9780670919536

ISBN 9780670919536
Publisher Penguin Books Ltd
No. of pages 464
Dimensions 198x129x28
Are you tempted to go to business school? Save your money and read The Personal MBA instead. This bestselling book gives you everything you to transform your business and your career. An MBA at a top business school is an enormous investment in time and cash. And if you don't want to work for a consulting firm or an investment bank, the chances are it simply isn't worth it. The Personal MBA gives you simple mental models for every subject that's key to commercial success. From the basics of products, and marketing to the nuances of teamwork and systems, this book distils you need to know to take on the MBA graduates and win. 'Finally, here's a GBP10.99 MBA. Well on its way to becoming a business classic.' Jason Hesse, Real Business 'No matter what they tell you, an MBA is not essential. If you combine reading this book with actually trying stuff, you'll be far ahead in the business game.' Kevin Kelly, founding executive editor of Wired