The Product Manager's Survival Guide, Second Edition: Everything You Need to Know to Succeed as a Product Manager -

The Product Manager's Survival Guide, Second Edition: Everything You Need to Know to Succeed as a Product Manager

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A brilliant guide for product managers - updated with new ways to think about customers, markets, products, and business models, where business transformation is the watchword! The Product Manager's Survival Guide has been helping product managers master their craft since its original publication. But six years has virtually transformed the way businesses plan, create, and manage their products, and this brand-new edition brings readers fully up to date to compete in the digital world. Steven Haines spent a full year conducting research, both in Silicon Valley and across the globe to learn what makes companies achieve success through the effective deployment of product management, and the cultivation of product managers. This new edition draws upon that knowledge and shows even the most traditional companies how to compete in the digital age. The Product Manager's Survival Guide, Second Edition includes: *NEW tools to assess product management acumen*NEW methodologies and tools for assessing and improving product strategy*NEW and updated chapters on people, processes, and products that create unique customer experiences*NEW ways to think about phased and agile product development

Product code: 9781260135237

ISBN 9781260135237
Dimensions (HxWxD in mm) H236xW158xS26
No. Of Pages 288
Publisher McGraw-Hill Education
Edition 2nd edition