The Silver Market Phenomenon - pr_32602

The Silver Market Phenomenon

Marketing and Innovation in the Aging Society

Paperback

$140.40

Or 4 payments of $35.10 with

delivery message Free delivery for orders over $49.99

Add to Wish List
Delivered in 10 - 14 days
Available for Click and Collect
The current shift in demographics - aging and shrinking populations - in many countries around the world presents a major challenge to companies and societies alike. One particularly essential implication is the emergence and constant growth of the so-called "graying market" or "silver market", the market segment more or less broadly defined as those people aged 50 and older. Increasing in number and share of the total population while at the same time being relatively well-off, this market segment can be seen as very attractive and promising, although still very underdeveloped in terms of product and service offerings. This book offers a thorough and up-to-date analysis of the challenges and opportunities in leveraging innovation, technology, product development and marketing for older consumers and employees. Key lessons are drawn from a variety of industries and countries, including the lead market Japan.

Product code: 9783642446047

ISBN 9783642446047
Dimensions H235xW155
Edition 2nd ed. 2011
No. of pages 465
Publisher Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
The current shift in demographics - aging and shrinking populations - in many countries around the world presents a major challenge to companies and societies alike.