What Would Google Do? -

What Would Google Do?

Reverse-Engineering the Fastest Growing Company in the History of the World

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"Eye-opening, thought-provoking, and enlightening." -USA Today "An indispensable guide to the business logic of the networked era." -Clay Shirky, author of Here Comes Everybody "A stimulating exercise in thinking really, really big." -San Jose Mercury News What Would Google Do? is an indispensable manual for survival and success in today's internet-driven marketplace. By "reverse engineering the fastest growing company in the history of the world," author Jeff Jarvis, proprietor of Buzzmachine.com, one of the Web's most widely respected media blogs, offers indispensible strategies for solving the toughest new problems facing businesses today. With a new afterword from the author, What Would Google Do? is the business book that every leader or potential leader in every industry must read.

Product code: 9780061709692

ISBN 9780061709692
Dimensions (HxWxD in mm) H203xW135xS16
No. Of Pages 288
Publisher HarperCollins Publishers Inc
What's the question every business should be asking itself? According to the author, it's What Would Google Do? If you're not thinking or acting like Google, then you're not going to survive, let alone prosper, in the Internet age. To demonstrate how to emulate Google, the author lays out his laws of what he calls the Google century.