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Wise Family Business - pr_262504

Wise Family Business

Family Identity Steering Brand Success

By Joachim Schwass, Anne-Catrin Glemser

Hardback

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Wise Family Business aims to help families in business to identify new and better ways of achieving longevity, sustainability and performance. The book presents ground-breaking new insights and practical examples from a range of growing family businesses in which the owning families are visible and, in most cases, have branded the business with their family name. This comprehensive and important study explores how family identity has the power to tie together families in business and leverage their values when developing and sharing the owner's vision with their stakeholder communities. Developing a family business identity is key when building and managing an authentic, recognizable and trusted brand. It argues that family businesses that have successfully translated strong identities into strong brands are not only perceived as attractive employers but also add meaningful value to the business over generations.

Product code: 9781137585998

ISBN 9781137585998
Dimensions (HxWxD in mm) H235xW155
No. Of Pages 284
Publisher Palgrave Macmillan
Edition 1st ed. 2016
Wise Family Business aims to help families in business to identify new and better ways of achieving longevity, sustainability and performance.