Economics of Strategy -

Economics of Strategy

By David Besanko, David Dranove, Mark Shanley, Scott Schaefer

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Economics of Strategy focuses on the key economic concepts students must master in order to develop a sound business strategy. Ideal for undergraduate managerial economics and business strategy courses, Economics of Strategy offers a careful yet accessible translation of advanced economic concepts to practical problems facing business managers. Armed with general principles, today's students--tomorrows future managers--will be prepared to adjust their firms business strategies to the demands of the ever-changing environment.

Product code: 9781119378761

ISBN 9781119378761
Dimensions (HxWxD in mm) H254xW201xS29
Edition 7th Edition
No. Of Pages 544
Publisher John Wiley & Sons Inc