Adventure Tourism and Outdoor Activities Management -

Adventure Tourism and Outdoor Activities Management

A 21st Century Toolkit

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An essential resource for those wishing to understand the driving factors behind the operation of an adventure tourism company, this textbook offers guidance on how to deliver a profitable and sustainable product. The importance of changing markets, technology and corporate social responsibility, including environmental impacts and climate change, are discussed in the context of managing an adventure tourism firm. To remain profitable, companies must address these issues along with the important aspects of risk and safety. Key features include: - Case studies from successful professionals in the industry. - Consideration of the development of sustainable adventure tourism. - Guidance on managing products and customers. Compiled from the author's experience in delivering adventure tourism courses over the last 20 years, this long-awaited book is aimed at both students taking university courses on adventure tourism and outdoor recreation as well as professionals working within the industry.

Product code: 9781786390868

ISBN 9781786390868
Dimensions (HxWxD in mm) H246xW189xS12
On Sale Date 04/02/2019
No. Of Pages 220
Publisher CABI Publishing
Written by an author with 20 years' experience teaching adventure tourism courses and working within the industry, this book is written for those wishing to understand the key factors behind the operation of an adventure tourism company and how to deliver a profitable and sustainable product.