Fashion Marketing -

Fashion Marketing

Theory, Principles & Practice



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Prior to the 1970s and 1980s, fashion marketing focused heavily (and perhaps solely) on women's fashions. Today, fashion marketing influences all products and how consumers use these products. How products are marketed, when products are marketed, the evolution of products into different sizes, shapes, colors, and uses are all influenced by fashion marketers. Fashion marketing is taken to different levels from branding a person (e.g., Ralph Lauren, the person), a line of products (e.g., Lexus luxury cars), or a single product (e.g., Coach handbag). This much-needed text introduces new methods and technologies to apply today's principles to future practices of fashion marketing.

Product code: 9781563677380

ISBN 9781563677380
Dimensions (HxWxD in mm) H235xW187
No. Of Pages 352
Publisher Bloomsbury Publishing PLC
This much needed text will provide information regarding the
introduction, making and machine the industry calls Fashion Marketing.