Handbook of Scales in Tourism and Hospitality Research -

Handbook of Scales in Tourism and Hospitality Research

By Dogan Gursoy, Muzaffer Uysal, Ercan Sirakaya-Turk, Yuksel Ekinci

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As the field of tourism and hospitality experiences maturity and scientific sophistication, researchers need to fully understand the breadth and depth of existing scales that help explain, understand, monitor, and predict not only behaviour but also consequences of such behaviour as a function of demand and supply interactions in the field. By introducing the importance of measurement and scales and providing groupings of existing scales The Handbook of Scales in Tourism and Hospitality Research serves as the state of the art reference book in the field of tourism, hospitality and allied fields such leisure, recreation, and services management.

Product code: 9781780644530

ISBN 9781780644530
Dimensions (HxWxD in mm) H244xW172xS29
On Sale Date 18/12/2014
No. Of Pages 432
Publisher CABI Publishing
This book serves as a state of the art reference book in the field of tourism, hospitality and allied fields such as leisure, recreation, and services management, providing a comprehensive list of scales used in the field.