Jewels in the Crown - pr_48487

Jewels in the Crown

How Tata of India Transformed Britain's Jaguar and Land Rover

Hardback

$53.90

Or 4 payments of $13.48 with

delivery message Free delivery for orders over $49.99

Add to Wish List
Delivered in 10 - 14 days
Available for Click and Collect
Jewels in the Crown provides an analysis of Tata's acquisition of Jaguar and Land Rover in 2008, and subsequent transformation of their fortunes, written by an award-winning motoring writer. Ray Hutton goes behind the scenes to examine how Tata have not only returned the business to profit, but also transformed the public image of these long-established British brands. At the time of the takeover, both brands (once the crown jewels of the British motor industry) had been tarnished by a patchy reputation for quality and reliability. Tata bought a new approach to the business, with fast decision-making and a solid, sustainable, long-term strategy. Factory efficiency was improved and a major export drive accompanied by a succession of carefully-positioned new models, from the Jaguar XJ Saloon and F-Type sports car to the Evoque and the new, lighter but more luxurious Range Rover flagship. The result was a remarkable change of fortunes. This book shows how it was done.

Product code: 9781908739827

ISBN 9781908739827
No. Of Pages 224
Dimensions (HxWxD in mm) H235xW156xS25
Publisher Elliott & Thompson Limited
The remarkable story of the transformation of the Jaguar and Land Rover brands.