Auckland and parts of the Waikato are now operating under Level 3 restrictions with Click & Collect services now available at the majority of our stores. All stores outside of Level 3 areas remain open for in-store customers. Online orders will be available for all customers with some delays due to courier backlogs and lockdown procedures.
Retail Marketing Management -

Retail Marketing Management

The 5 Es of Retailing

Paperback

$88.90

Or 4 payments of $22.22 with

delivery message Free delivery for orders over $49.99

Add to Favourites
Sourced from our Overseas Supplier
Delivered in 10 - 20 days
Available for Click and Collect
In this new text, Dhruv Grewal, a leading Professor of Marketing and Retailing, explores the complexities of the contemporary retail environment by drawing on what he refers to as the 5 Es of retailing: - Entrepreneurial, innovative and customer-centric mindset - Excitement - Education - Experience - Engagement These are illustrated using a wide range of examples such as Tesco, Kroger, Zara, Wholefoods, Groupon, and Amazon. Together, the framework and examples enable readers to navigate today's challenging retail environment made up of social media, retailing analytics and online and mobile shopping. Retail Marketing Management is essential reading for students of retailing and marketing, as well as practitioners working in retail today.

Product code: 9781526446855

ISBN 9781526446855
Dimensions (HxWxD in mm) H242xW170
No. Of Pages 200
Publisher SAGE Publications Ltd
A leading Professor of Retail Marketing presents 5 new frames through which students and practitioners can understand and approach the evolving environment of retailing today: Entrepreneurial mindset, Excitement, Education, Experience, and Engagement.