The Creative Economy - pr_356278

The Creative Economy

How People Make Money from Ideas

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Creativity is the fastest growing business in the world. Companies are hungry for people with ideas - and more and more of us want to make, buy, sell and share creative products. But how do you turn creativity into money? In this extensively updated edition of his acclaimed book, leading creative expert John Howkins shows what creativity is, how it thrives and how it is changing in the digital age. His key rules for success include- Invent yourself- be unique. Own your ideas- understand copyright, patents. If you can't find the right network, start it. Learn endlessly- borrow, reinvent and recycle. Know when to break the rules. Whether in film or fashion, software or stories, by turning ideas into assets anyone can make creativity pay. 'John Howkins picks his way through the many facets of creativity, unearthing surprising facts.' Economist 'A valuable introduction to a brave new world.' Sunday Times

Product code: 9780141977034

ISBN 9780141977034
Dimensions (HxWxD in mm) H198xW129xS17
No. Of Pages 304
Publisher Penguin Books Ltd
Creativity is the fastest growing business in the world. Companies are hungry for people with ideas - and more and more of us want to make, buy, sell and share creative products. But how do you turn creativity into money? This book shows what creativity is, how it thrives and how it is changing in the digital age.