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The Content Advantage (Clout 2.0) -

The Content Advantage (Clout 2.0)

The Science of Succeeding at Digital Business through Effective Content

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In The Content Advantage (Clout 2.0): The Science of Succeeding at Digital Business through Effective Content, expert Colleen Jones argues that in the age of digital disruption, your company faces an important choice. The choice is not whether to do content. Every business function-from marketing to sales and from support to recruiting-demands content. The choice is whether to make your approach to content strategic and, consequently, an advantage. This book, which is the 2nd Edition of the pioneering content book Clout, offers a modernised and comprehensive approach for planning, creating, delivering, and optimising content that will make your business thrive. Executives and practitioners alike will find value in this book as they face increasing pressure to deliver the right content to the right customers at the right time. Drawing on her in-the-trenches experience with organisations ranging from the Fortune 50 to small and medium businesses to government and nonprofits, Jones offers: Guidance on creating a content vision A primer on conducting content analysis Techniques for developing a competitive content strategy Elements and principles of effective, influential content A blueprint for developing content intelligence A maturity model for content operations Examples from diverse companies and contexts Samples Preview sample pages from The Content Advantage

Product code: 9780135159323

ISBN 9780135159323
Dimensions (HxWxD in mm) H228xW179xS8
No. Of Pages 256
Publisher Pearson Education (US)
Edition 2nd edition
Series Voices That Matter