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Applied Thematic Analysis -

Applied Thematic Analysis

By Greg Guest, Kathleen M. MacQueen, Emily E. Namey

Hardback

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This book provides step-by-step instructions on how to analyze text generated from in-depth interviews and focus groups, relating predominantly to applied qualitative studies. The book covers all aspects of the qualitative data analysis process, employing a phenomenological approach which has a primary aim of describing the experiences and perceptions of research participants. Similar to Grounded Theory, the authors' approach is inductive, content-driven, and searches for themes within textual data.

Product code: 9781412971676

ISBN 9781412971676
A clear introduction to analysing the data obtained from focus groups and interviews.