Blink - pr_155461

Blink

The Power of Thinking Without Thinking

Paperback

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Intuition is not some magical property that arises unbidden from the depths of our mind. It is a product of long hours and intelligent design, of meaningful work environments and particular rules and principles. This book shows us how we can hone our instinctive ability to know in an instant, helping us to bring out the best in our thinking and become better decision-makers in our homes, offices and in everyday life. Just as he did with his revolutionary theory of the tipping point, Gladwell reveals how the power of 'blink' could fundamentally transform our relationships, the way we consume, create and communicate, how we run our businesses and even our societies. You'll never think about thinking in the same way again.

Product code: 9780141014593

ISBN 9780141014593
An art expert sees a ten-million-dollar sculpture and instantly spots it's a fake. A marriage analyst knows within minutes whether a couple will stay together. A fire-fighter suddenly senses he has to get out of a blazing building. This book is all about those moments when we 'know' something without knowing why.