You Are a Brand! - pr_377168

You Are a Brand!

In Person and Online, How Smart People Brand Themselves For Business Success

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Today's hottest business concept meets the realities of the modern workplace. You Are a Brand! delivers 10 key personal brand strategies that aren't taught in business school-or anywhere else. Like a personal branding coach right by your side, Catherine Kaputa reveals the inside secrets of Madison Avenue product branding and applies these tried-and-true principles and techniques to a dynamic new strategic branding process for individuals. You Are a Brand! highlights the self branding odysseys of savvy professionals who have repositioned their experience and talents in pursuit of the corner office and budding entrepreneurs launching their own business ventures-all from the personal brand strategist and executive coach who helped them achieve their success. Self-branding is not optional in today's insecure world of commerce. You Are A Brand! is an excellent and welcome addition to the all-too-small library on the subject. -Tom Peters, author of The Brand You 50 and bestseller In Search of Excellence.

Product code: 9781857885804

ISBN 9781857885804
Dimensions (HxWxD in mm) H226xW152xS20
No. Of Pages 272
Publisher John Murray Press
Edition 2nd edition
On Sale Date 01/12/2012
You Are a Brand! highlights the self-branding odysseys of savvy professionals and budding entrepreneurs. Catherine Kaputa will coach you to take charge of your career through the one-of-a-kind brand that is YOU.