Today's hottest business concept meets the realities of the modern workplace. You Are a Brand! delivers 10 key personal brand strategies that aren't taught in business school-or anywhere else. Like a personal branding coach right by your side, Catherine Kaputa reveals the inside secrets of Madison Avenue product branding and applies these tried-and-true principles and techniques to a dynamic new strategic branding process for individuals.
You Are a Brand! highlights the self branding odysseys of savvy professionals who have repositioned their experience and talents in pursuit of the corner office and budding entrepreneurs launching their own business ventures-all from the personal brand strategist and executive coach who helped them achieve their success.
Self-branding is not optional in today's insecure world of commerce. You Are A Brand! is an excellent and welcome addition to the all-too-small library on the subject. -Tom Peters, author of The Brand You 50 and bestseller In Search of Excellence.
Product code: 9781857885804
| ISBN |
9781857885804 |
| Dimensions (HxWxD in mm) |
H226xW152xS20 |
| No. Of Pages |
272 |
| Publisher |
John Murray Press |
| Edition |
2nd edition |
| On Sale Date |
01/12/2012 |