Political Campaign Communication - pr_210375

Political Campaign Communication

Inside and Out

By Larry Powell, Joseph Cowart

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Now in its third edition, Political Campaign Communication: Inside and Out examines the intricacies of political campaigning through the eyes of both an academic and a political consultant. Unlike others in its field, this text takes a broad view of political campaigning, discussing both theories and principles, along with topics such as political socialization, the role of money, ethics, and critical events. This new edition delves into ongoing changes in the American political environment, with fuller examinations of women and gender, the involvement of social media in political campaigning, political money, and ethics. Advanced undergraduate and graduate students of political communication can make use of updated chapter-by-chapter discussion questions and online practice quizzes.

Product code: 9781138291829

ISBN 9781138291829
"First edition published 2003 by Pearson Education, Inc."--T.p. verso.