The New NDP -

The New NDP

Moderation, Modernization, and Political Marketing



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The New NDP is the definitive account of the evolution of the New Democratic Party's political marketing strategy in the early twenty-first century. In 2011, the federal NDP achieved its greatest electoral success - becoming the official opposition. The moderation of its ideology and modernization of its campaign structures brought the party closer than ever to governing. But by 2015, it had fallen back to the third-party spot. Were moderation and modernization the right choices after all? This incisive book provides lessons for progressive parties on how to win elections in the age of the internet, big data, and social media.

Product code: 9780774860451

ISBN 9780774860451
Dimensions (HxWxD in mm) H229xW152
Series Communication, Strategy, and Politics
No. Of Pages 408
Publisher University of British Columbia Press
The New NDP traces the tumultuous shift in federal New Democratic Party's ideology and campaigning techniques in the opening decades of the twenty-first century.