Auckland and parts of the Waikato are now operating under Level 3 restrictions with Click & Collect services now available at the majority of our stores. All stores outside of Level 3 areas remain open for in-store customers. Online orders will be available for all customers with some delays due to courier backlogs and lockdown procedures.
Buying Gay -

Buying Gay

How Physique Entrepreneurs Sparked a Movement



Or 4 payments of $19.35 with

delivery message Free delivery for orders over $49.99

Add to Favourites
Sourced from our Overseas Supplier
Delivered in 10 - 20 days
Available for Click and Collect
In 1951, a new type of publication appeared on newsstands?the physique magazine produced by and for gay men. For many men growing up in the 1950s and 1960s, these magazines and their images and illustrations of nearly naked men, as well as articles, letters from readers, and advertisements, served as an initiation into gay culture. The publishers behind them were part of a wider world of ?physique entrepreneurs?: men as well as women who ran photography studios, mail-order catalogs, pen-pal services, book clubs, and niche advertising for gay audiences. Such businesses have often been seen as peripheral to the gay political movement. In this book, David K. Johnson shows how gay commerce was not a byproduct but rather an important catalyst for the gay rights movement. Offering a vivid look into the lives of physique entrepreneurs and their customers, and presenting a wealth of illustrations, Buying Gay explores the connections?and tensions?between the market and the movement. With circulation rates many times higher than the openly political ?homophile? magazines, physique magazines were the largest gay media outlets of their time. This network of producers and consumers helped foster a gay community and upend censorship laws, paving the way for open expression. Physique entrepreneurs were at the center of legal struggles, especially against the U.S. Post Office, including the court victory that allowed full-frontal male nudity and open homoeroticism. Buying Gay reconceives the history of the gay rights movement and shows how consumer culture helped create community and a site for resistance.

Product code: 9780231189101

ISBN 9780231189101
Dimensions (HxWxD in mm) H235xW156
Series Columbia Studies in the History of U.S. Capitalism
No. Of Pages 328
Publisher Columbia University Press
David K. Johnson tells the story of the physique magazine produced by and for gay men to show how gay commerce was not a byproduct of the gay-rights movement but an important catalyst for it. He offers a vivid look into the lives of physique entrepreneurs and their customers, presenting a wealth of illustrations.