Our Auckland stores are currently operating at Alert Level 2. To maintain the highest safety standards we advise our customers to socially distance, contact trace and to shop online if feeling unwell.
Darwinian Hedonism and the Epidemic of Unhealthy Behavior - pr_241933

Darwinian Hedonism and the Epidemic of Unhealthy Behavior



Or 4 payments of $59.72 with

delivery message Free delivery for orders over $49.99

Add to Favourites
Delivered in 10 - 14 days
Available for Click and Collect
Psychological hedonism - the idea that people tend to act in ways that maximize pleasure and minimize displeasure - has a decidedly poor reputation among academics who study human behavior. Opinions range from outright rejection to those who believe it to be intuitively obvious, but untestable and therefore unhelpful. In this book, the author introduces an empirically testable and useful theory of psychological hedonism based on contemporary theory and research in the emerging field of affective neuroscience. He goes on to argue that people are genetically endowed with a tendency towards psychological hedonism as a function of Darwinian processes. This view of psychological hedonism in light of its Darwinian origins - thereinafter referred to as Darwinian hedonism - is essential to address the growing global epidemic of unhealthy behavior, such as poor diet, physical inactivity, and substance use.

Product code: 9781107110434

ISBN 9781107110434
Dimensions (HxWxD in mm) H235xW157xS24
No. Of Pages 374
Publisher Cambridge University Press
This book brings a new perspective to psychological hedonism as a fundamental theory of human behavior based on ideas grounded in affective neuroscience and evolutionary biology. The resulting Darwinian hedonism viewpoint is then applied to the growing epidemic of unhealthy behaviour; including poor diet, physical inactivity, and substance use.