Ethnography -


Principles in Practice

By Martyn Hammersley, Paul Atkinson



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Now in its fourth edition, this leading introduction to ethnography has been thoroughly updated and substantially rewritten. The volume offers a systematic introduction to ethnographic principles and practice, and includes a new chapter on 'Ethnography in the digital world'. The authors argue that ethnography is best understood as a reflexive process. This requires recognition that social research is part of the world that it studies, and demands that researchers reflect on how they shape both data and analysis. Starting in Chapter 1 with an outline of the principle of reflexivity, against the background of competing research philosophies, the authors go on to discuss the main features of ethnographic work, including: the selection and sampling of cases the problem of access field relations and observation interviewing the use of documents recording and organizing data the process of data analysis and writing research reports. There is also consideration of the ethical issues involved in ethnographic research. Throughout, the discussion draws on a wide range of illustrative material from classic and more recent studies, within a global context. The new edition of this popular textbook will be an indispensable resource for undergraduate and postgraduate students, and for all researchers using ethnographic methods in the social sciences and the humanities.

Product code: 9781138504462

ISBN 9781138504462
Publisher Taylor & Francis Ltd
No. Of Pages 280
Dimensions (HxWxD in mm) H246xW174
Edition 4th edition
This edition has been expertly updated to reflect the important developments in digital and mobile technologies and social media. The ease with which recordings, audio or video, as well as photographs, can be produced via the use of mobile devices has opened up new tools and foci for ethnographers.