Media and Communication Research Methods - pr_36424

Media and Communication Research Methods

By Anders Hansen, David Machin

Paperback

$84.40

Or 4 payments of $21.10 with

delivery message Free delivery for orders over $49.99

Add to Wish List
Delivered in 10 - 14 days
Available for Click and Collect
This essential textbook provides a clear and authoritative introduction to qualitative and quantitative methods for studying media and communication. Written by two highly experienced researchers, the book draws on a wide range of media and communication research to introduce students to the relative strengths of the different research approaches. Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication. This is an indispensable text for all students of media and communication studies, particularly those undertaking their own research projects or taking modules in research methods.

Product code: 9781137528247

ISBN 9781137528247
Publisher Macmillan Education UK
No. Of Pages 314
Dimensions (HxWxD in mm) H235xW155
Edition 2nd ed. 2019
Beginning with an overview of the changing contexts and trends in media and communication research approaches, the book demystifies 'research' and the 'research process' by offering practical and accessible guidance on how to design, plan and carry out successful research projects in media and communication.