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Media Now - pr_137695

Media Now

Understanding Media, Culture, and Technology

By Lucinda Davenport, Robert LaRose, Lucinda Davenport

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Reflecting the latest developments and emerging issues from the field, MEDIA NOW: UNDERSTANDING MEDIA, CULTURE, AND TECHNOLOGY, 10th Edition, thoroughly illustrates how media technologies develop, operate, converge, and affect society. The text gives you a comprehensive introduction to today's global media environment and explores the ongoing developments in technology, culture, and critical theory that transform this rapidly evolving industry -- and impact your everyday life. Cutting-edge coverage of the essential history, theories, concepts, and technical knowledge prepares you for a career in the fields of online, interactive, and traditional media. Expanded coverage includes mobile media consumption, policy changes for Internet governance, international trends, online privacy protection, media ethics, new media, and more. In addition, the MindTap digital learning platform available with this text delivers the ultimate personal learning experience to maximize your course success.

Product code: 9781305950849

ISBN 9781305950849
Dimensions (HxWxD in mm) H277xW219xS24
No. Of Pages 592
Publisher Cengage Learning, Inc
Edition 10th edition