Not Born Yesterday -

Not Born Yesterday

The Science of Who We Trust and What We Believe

Hardback

$65.10

Or 4 payments of $16.28 with

delivery message Free delivery for orders over $49.99

Add to Favourites
Delivered in 10 - 14 days
Available for Click and Collect
Why people are not as gullible as we think Not Born Yesterday explains how we decide who we can trust and what we should believe-and argues that we're pretty good at making these decisions. In this lively and provocative book, Hugo Mercier demonstrates how virtually all attempts at mass persuasion-whether by religious leaders, politicians, or ad

Product code: 9780691178707

ISBN 9780691178707
Publisher Princeton University Press
No. Of Pages 384
Dimensions (HxWxD in mm) H216xW140
On Sale Date 28/01/2020
"Explains how we decide who we can trust and what we should believe-and argues that we're pretty good at making these decisions."--Publisher's description.