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Writing to Persuade - pr_371309

Writing to Persuade

How to Bring People Over to Your Side

Hardback

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In the tradition of The Elements of Style comes Trish Hall's essential new work on writing well-a sparkling instructional guide to persuading (almost) anyone, on (nearly) anything. As the person in charge of the Op-Ed page for the New York Times, Hall spent years immersed in argument, passion, and trendsetting ideas-but also in tangled sentences, migraine-inducing jargon, and dull-as-dishwater writing. Drawing on her vast experience editing everyone from Nobel Prize winners and global strongmen (Putin) to first-time pundits (Angelina Jolie), Hall presents the ultimate guide to writing persuasively for students, job applicants, and rookie authors looking to get published. She sets out the core principles for connecting with readers-laid out in illuminating chapters such as "Cultivate Empathy," "Abandon Jargon," and "Prune Ruthlessly." Combining boisterous anecdotes with practical advice (relayed in "tracked changes" bubbles), Hall offers an infinitely accessible primer on the art of effectively communicating above the digital noise of the twenty-first century.

Product code: 9781631493058

ISBN 9781631493058
Dimensions (HxWxD in mm) H244xW163xS23
No. Of Pages 224
Publisher WW Norton & Co
From the former The New York Times Op-Ed page editor, a definitive and entertaining resource for writers of every stripe on the art of persuasion.